Matteo Maria Betto
Senior UX/UI DesignerItaly

I bring clarity to complex enterprise systems.

I design enterprise products where workflows are long, rules are many and mistakes are costly. My work goes from research and information architecture to flows, prototypes and the design system that keeps it all consistent. 8+ years across B2B SaaS, consumer electronics and brand.

See selected work
8+years designing products and brands
20+enterprise modules, end to end
30+components in a system built from scratch
3 → 1sources of truth for design and code
At the moment
Designing end-to-end journeys for an enterprise CPQ platform at Bit2win.
Complex workflowsInformation architectureInteraction designUsability testingDesign systemsAccessibility

Selected work

2022 — 2026
01
Senior UX/UI DesignerManufacturing CPQ

Every part has a cost

From many Excel versions to one tool, where multi-level bills of materials are assembled, costed make-or-buy, and approved.

Bit2win
Read the case study
€289.80↑ COSTS ROLL UP
02
Senior UX/UI DesignerLive events · Ticketing

From browsing to the right ticket

A survey, three personas and a heuristic evaluation of the live site, turned into a concept design: search first, filters that scale to thousands of events, and a purchase you can always follow.

Concept design
Read the case study
Ticketmaster redesign, home page header and hero
03
Senior UX/UI DesignerManufacturing CPQ

One rule, applied where it belongs

A dedicated tool for inflation, margins and other cost variables: defined once, applied to a whole BOM, a category of part numbers or a single element.

Bit2win
Read the case study
Create variable panel: an inflation rate of 2 percent, multiplied on the final cost, with conditions on part number type
04
Senior UX/UI DesignerDesign systems

One language for design and code

From three sources of truth to one: a naming taxonomy, under 30+ components, that keeps Figma, CSS and JSON saying the same thing.

Bit2win
Read part 1: the token taxonomy
semanticcolorprimarybackgroundhoversemantic.color.primary.background.hover
05
Senior UX/UI DesignerEnterprise data tables

Filters you can read at a glance

A filtering pattern for large data tables: field, operator and values, active filters grouped as chips, and room for many values without losing control.

UI pattern
Read the case study
Filter bar with grouped filter chips
06
Senior UX/UI DesignerFinancial services

Choosing who looks after your money

A bank where clients choose their own financial advisor: a guided search, a questionnaire for the unsure, and profiles built for trust.

Read the case study
Advisor search results

How I handle complexity

Structure before pixels

In the BOM project I rebuilt the business process first: part numbers, make or buy, cost centres. The screens came after.

Make system state visible

An approval flow you can follow, and a purchase summary that never leaves the screen.

Every exception becomes a pattern, or goes

Ten values in one filter don’t break the bar: they collapse to “+10” and open on demand.

One source of truth

One name for every token, in Figma, CSS and JSON.

From requirements to release.

Enterprise UX starts long before the first screen. This is how a feature moves through my hands.

Understand

Stakeholder and client sessions, user needs, business rules and constraints.

Structure

Information architecture, user flows, state models and user stories.

Design & validate

Prototypes in Figma, reviewed with users, clients and engineers, then iterated.

Deliver

Specs, acceptance criteria and components from the design system, through to release.

Tools. Figma, FigJam, Azure DevOps, and AI assistants for synthesis and documentation. The decisions stay mine.

About

Portrait of Matteo Maria Betto
designer noun

“A person who imagines how something could be made and draws plans for it.”

I’m Matteo Maria Betto, a UX designer driven by curiosity and a strong interest in creating meaningful, user-centered experiences. My approach combines open-minded exploration with a clear, purpose-driven mindset, placing strong value on collaboration and shared outcomes.

As a jazz listener, I’m inspired by the idea of continuous dialogue between structure and expression, listening and response. I bring this mindset into my design process, where collaboration, feedback, and iteration play a central role in shaping effective solutions. Outside of design, I’m deeply interested in reading, geopolitics, technology, and sports, fields that continuously broaden my perspective.

Alongside UX design, I also work as a photographer, pursuing both disciplines with the same goal: creating thoughtful, intentional, and human experiences.

Work experience

Senior UX/UI Designer · Bit2win, enterprise B2B SaaS2022 — now
Art Director · Huawei Consumer Business Group2017 — 2022

Education

HCI for AI Systems Design · University of Cambridge, Certificate2026
MA Communication · Milano-Bicocca · BA Media Design · NABA2010 — 2016
SkillsUser research · Information architecture · Interaction design · Prototyping · Usability testing · Design systems · WCAG 2.1
LanguagesItalian · English · French